Today we announced $7 million in new funding which was led by Bay Partners and supported by Benchmark Capital, Stage 1 Ventures and Accrue Sports and Entertainment Ventures. This funding will go towards our mission of enabling mobile app consumption for the mass market.

Read the press release

The mobile app market is certainly growing rapidly, with no expectation of a let up. Wireless Expertise, in a September 2009 report, predicted that the global app market will grow from $4.6 billion in 2009 to $16.6 billion in 2013.

Wireless Expertise Report

We believe that this growth is possible. We also believe that there are roadblocks that must be overcome in order for that growth to occur.

With the rapid adoption of apps by iPhone users, many companies have been jumping into the app store business. In our view this proliferation of app stores actually compounds the current problem facing app consumption – user complexity.

In a recent study, Xian Technologies (a division of Qualcomm) found that 80% of mobile users in the U.S. and U.K. struggle to access mobile content.

http://www.fiercemobilecontent.com/story/four-fifths-consumers-still-struggle-access-mobile-content/2009-11-19?utm_medium=nl&utm_source=internal

From the study, users behavior would change dramatically if the problems of discover and use were fixed. Study participants would spend

148% more money on mobile content
55% more time with mobile content

This is where HipLogic comes in. We’ve built an independent mobile application platform that makes it easy for users to discover and use mobile content. The platform can be added to both new phones via our partnerships with operators and oems, and to existing phones in the market via a single download.

Stay tuned for more news and updates from the HipLogic team.